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As Plentyof Fish’s reach grows, the company has discovered distinct cultural approaches to courtship.“People in the United Kingdom will wear turtlenecks in the photos they send,” he says. They initiate as much as men.”VANCOUVERITES LOVE ONLINEThe company also sees differences in its own backyard.Vancouverites in their early to mid-30s gravitate more toward online dating than do counterparts in cities such as New York, Toronto or Los Angeles.
As Valentine’s Day looms, Plentyof Fish founder and CEO Frind knows that the world’s desire for love, or at least a reasonable facsimile of love, is about to peak. Plentyof Fish sees spikes in new memberships after most holidays during which families get together, Frind says.“There’s pressure from family.Markus Frind, founder and CEO of Vancouver-based Plentyof Fish, the world’s largest Internet dating site, poses with newlywed couple Katy Severs and Mark Gomes, who met on the site five years ago.— JENELLE SCHNEIDER/PNGMarkus Frind is far too lean and thoughtful to be mistaken for a mischievous cherub, but he knows more than Cupid ever will about love potions.And when you put me on their lists, I get mail from a bunch of guys who don’t live anywhere near me and it’s a complete waste of time.I think when you put just a picture and nothing else, especially the city and state they live in, there is no way we can tell if we are interested without opening the person’s entire profile and seeing where they live.